Government Polytechnic College Kathua today organized One Day Online Workshop on Digital Marketing in collaboration with Careerera, Noida. The resource person for the workshop was Mr Saurabh Verma, Digital Marketing expert from the Careerera, Noida. Mr Deepankar Malik, Marketing Manager was the event coordinator. The programme was conducted under the guidance of Er. Arun Bangotra, Principal Govt. Polytechnic Kathua who emphasized the importance of such online workshop in current pandemic situation to make students aware of various new technologies. He said that during current pandemic situation, digital platforms has increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, the digital marketing campaigns have become more prevalent. In his presentation, Mr Saurabh Verma explained about Digital marketing, also called online marketing, used for promotion of product or services to connect with potential customers using the internet and other forms of digital communication such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics etc. He added that Digital Marketing helps the companies to make more informed decisions by providing insight into segmentation. It also creates an ideal customer experience with the help of customer behavior tracking and personalized outreach. The webinar was attended by the faculty and students of various Polytechnic Colleges of J&K. Er Rishabh Gupta Lecturer, Govt. Polytechnic Kathua conducted the proceeding of the session and presented vote of thanks.

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